Institution research:
What type of media products do they produce? (print, audio visual, audio, online).
Bauer produce magazines, as well as radio. tv and digital products. They produce fashion magazine Grazia.
What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a commercial company or a public service?
Bauer is an international company therefore the products are available worldwide and seen and used all around the world.
What is the ethos/mission statement/values of the company? How does this reflect on the company’s work? How can you incorporate these values/ethos/mission statement into your idea?
Bauers mission is to connect with their audiences through excellent media products.
“Our aim is to connect audiences with excellent content through our broad multi-touchpoint brand platforms. Wherever, whenever and however they want”
We will grow and win only by working together • We will relentlessly seek out new ideas and develop existing products • We will always be driven by our customers and their changing needs • We will respect and trust one another • Innovation and excellence will be at the heart of everything we do.
Is it a cross media company?
Bauer is a cross media company.
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